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Newsletter Winter 2006



Winter Issue 2006


Welcome!
GEMaffair presents our new Winter 2006 edition of GEMaffairs. The intent of our newsletter is to info-tain you, our customer, on our jewelry, and the jewelry you already have in your collection. We also will provide you with other information, both entertaining and informative, that might fall outside the realm of jewelry, but is still pertinent. So please...kick back for 10 minutes, relax and enjoy reading.

GEMaffair has been using the USPS for all of our deliveries for the last five years. We have heard some of our customers' concerns over this choice. We want to show you some data that might relieve the concerns of the few of you who are unsure of our choice...

GEMaffair has shipped 25,644 packages through the United States Postal Service in the last 12 months. Of these 25,644 packages, 11 packages were determined undelivered by the USPS after a thorough investigation. Eleven. Out of TWENTY-FIVE THOUSAND, SIX-HUNDRED, FORTY-FOUR packages. That is an error rate of .0004 (.04%). That means that less than one-tenth of one percent of our delivered packages are found to be undelivered. Happy shopping! Count on both GEMaffair and the USPS to deliver your purchases!

Featured Gemstone
Garnet - January Birthstone
Garnet is the January birthstone. Nearly everyone thinks of Garnet as a red gem. In fact, this family of gemstones is available in all colors except blue. Garnet (definition) derives its name from the Latin word granatus, meaning like a grain. This refers to the mode of occurrence wherein crystals resemble grains or seeds embedded in the matrix. Garnets have similar physical and crystalline properties. Within the species of Garnet lie several subspecies (whoever would've thought that jewels were referred to as species??!!) with most-interesting names such as Spessartite , Rhodolite , and Tsavorite . Each name carries with it unique color properties, as well.

Some interesting notes about this gemstone: Christians have considered the blood-red Garnet symbolic of Christ's sacrifice. The Koran holds that it illuminates the Fourth Heaven of the Moslems. Garnet was said to give its wearer guidance in the night allowing him to see when others couldn't.

Legend claims that Noah hung a large Garnet in the ark for illumination. According to the Egyptians, Garnet is an antidote for snakebite and food poisoning.

Garnet is the traditional wedding anniversary gift for the second year. There are no known enhancements for this jewel.

To clean Garnet Jewelry, the safest method is to simply use a soapy water solution, or a dry, soft cloth. As with all gemstones, care should be taken to protect it from scratches, sharp blows, harsh chemicals, and extreme temperatures.

The History of Valentine's Day
Every year in February, across the country and the world, gifts of candy, flowers are exchanged between lovers, all in the name of Saint Valentine. Ever wonder who this mystical saint is and why the world chooses to celebrate him in the name of love? What is known about the history of Valentine's Day and it's patron saint is somewhat shrouded in controvercy. What we do know is that February has long been known as the month of love and romance. Both Christian and ancient Roman tradition are contained in the historical celebration of Valentine's Day. There are many legends that surround St. Valentine and even the catholic church recognizes three different saints named Valentine or Valentinus. Each one of them was martyred.

One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men - his crop of potential soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine's actions were discovered, Claudius ordered that he be put to death.

Other stories suggest that Valentine may have been killed for attempting to help Christians escape harsh Roman prisons where they were often beaten and tortured.

According to one legend, Valentine actually sent the first 'valentine' greeting himself. While in prison, it is believed that Valentine fell in love with a young girl - who may have been his jailor's daughter - who visited him during his confinement. Before his death, it is alleged that he wrote her a letter, which he signed 'From your Valentine,' an expression that is still in use today. Although the truth behind the Valentine legends is murky, the stories certainly emphasize his appeal as a sympathetic, heroic, and, most importantly, romantic figure. It's no surprise that by the Middle Ages, Valentine was one of the most popular saints in England and France.

Source= *The History of Valentine's Day: The History Channel


Featured Gemstone
Amethyst - February Birthstone
Amethyst is the February birthstone. In China, the Amethyst (definition) was used over 8,000 years ago. This gemstone is full of ancient lore and mysticism.

The Greek legend of Amethyst: Dionysius, the god of intoxication, was insulted by a mortal. He swore revenge on the next human being that crossed his path by an attack with ravenous tigers ... and along came Amethyst, a beautiful young maiden, on her way to pay tribute to the goddess Diana. Diana knew of Dionysius' plot, so in order to protect Amethyst, Diana turned the young maiden into a statue of pure crystalline quartz. Dionysius, remorseful over his actions, cried tears of wine which fell onto the maiden statue, giving it the rich purple color associated with Amethysts.
Amethyst is the spiritual stone. Lore about this rock is that it is an antidote against drunkenness, which is why wine goblets were often carved from it.
The gemstone still symbolizes sobriety. Amethyst is the traditional wedding anniversary gift for the sixth year. Some very dark gemstones are heated to enhance color.

Clean your Amethyst with an ultrasonic jewelry cleaner or with warm, soapy water and a soft bristle brush. Amethyst often pales if left out in the sun.

Valentine's Day Gifts
Let Us Help You Decide
10. The easiest and simplest choice: A Diamond & Gold Heart Pendant. We have many styles, varying in precious metal content and carat.
9. A Gold Heart Locket! Put pictures of both you and your sweetheart inside.
8. A Ruby & Gold ring! (With or without Diamonds) Say it with red.
7. A Ruby & Gold bracelet! Just a twist on the ring suggestion...
6. Believe it or not, many of our anklets have Hearts dangling on them. Get her to show her legs!
5. Anything with Sterling Silver and Heart shapes? We have TONS of items like that.
4. Her birthstone, in a heart-shape, on a ring, pendant, bracelet, or earrings. Thoughtful!
3. A Diamond Tennis Bracelet. For those in a committed, serious relationship ;-)
2. Diamond Earrings. Tell us she won't love them. Just try.
And
1. If you think she might say yes to you this Valentine's Day? The Engagement Ring!

GEMaffair has completed on-line transaction number 90,000 in December, 2005! We anticipate over 100,000 on-line transactions early on in 2006. What does that mean to you? You are the customer of a reliable, dependable, steadfast company who provides you with amazing prices on a whole plethora of items that make you very happy, satisfaction guaranteed! It also assures you that we will be around for years to come, and that our most precious gift we have received is your loyalty and your business.
THANK YOU!

Domestic abuse is a serious reality. Every year, countless battered Mothers - with their children - run away from their husbands in hope to find a better life. When these families arrive at protective shelters, they have nothing. Over the past three years, GEMaffair has taken on the project of supplying gifts to these families during the holidays. We receive wish lists from these families and we go to WORK! All of us at GEMaffair share a sense of gratitude and sympathy for those families. The reward for that giving is the delight in knowing that we have done for them what they could not do for themselves. And YOU make this possible! Without our customers, this would not happen. Thanks for the loyalty!

A three-leafed clover, the shamrock has long-held a place in Irish culture. Although it is widely believed that St. Patrick used the shamrock to illustrate the Christian doctrine of the trinity, this idea cannot be proven.

In fact the first written mention of this story did not appear until nearly a thousand years after Patrick's death.

The shamrock, which was also called the "seamroy" by the Celts, was a sacred plant in ancient Ireland because it symbolized the rebirth of spring. By the seventeenth century, the shamrock had become a symbol of emerging Irish nationalism. As the English began to seize Irish land and make laws against the use of the Irish language and the practice of Catholicism, many Irish began to wear the shamrock as a symbol of their pride in their heritage and their displeasure with English rule. **St. Patrick's Day: The Shamrock source: THE HISTORY CHANNEL

Featured Gemstone
Aquamarine - March Birthstone
Aquamarine is the birthstone of March. A clear, blue-green jewel. A jewel that is symbolic of the ocean. Legend says sailors wore Aquamarine (definition) gemstones to keep them safe and prevent seasickness.

There are a lot of legendary tales of this jewel. Aquamarines are said to soothe marriages, so this jewel is a great anniversary gift! It is believed that Aquamarines endow their wearer with foresight, courage and happiness. They increase intelligence, and make one youthful.

Aquamarine is a member of the beryl family and ranges in color from an almost colorless pale blue to blue-green or teal. The most prized color is a deep-blue aqua color. It is 7.5-8 on the Mohs scale of hardness and gets its name from Latin words meaning water and sea. The most valuable aquamarines come from Brazil, but it is also mined in Kenya and Nigeria, Madagascar, Zambia, Tanzania, Sri Lanka, Pakistan, Afghanistan and Russia. Aquamarine jewelry found on the market today is usually faceted gemstones, but when cut as a cabochon, they may display a cat's eye effect known as asterism.

Aquamarines are the traditional wedding anniversary gift for the 19th year. Aquamarines are also the traditional birthstone for March. Some gemstones are heated to high temperatures to enhance color and/or clarity of a stone. Aquamarines are often heat treated to change a blue-green or teal colored stone to a pure blue. This results in a permanent color change.

Never use chemical cleaners or ultrasonic cleaning on Aquamarines. Avoid heat and overtly frequent cleaning at all costs. Use soapy water. Aquamarine often pales if left out in the sun.

That's it for this season. We hope you enjoyed our Winter 2006 issue of GEMaffairs. If, for some strange reason, you don't purchase anything from us in the springtime, we will be talking about Diamonds, Emeralds, and Pearls. There will also be additional stories and suggested gift ideas for MOTHER'S DAY and FATHER'S DAY! If you would like to receive this newsletter in .pdf format through email, simply send an email to john@gemaffair.com. Make sure the subject of your email is "NEWSLETTER". Feel free to pass this on to your friends and family too! Again, if you have any suggestions or questions, let John know. Thanks! Happy Winter!
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