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Newsletter Summer 2012

Summer Issue 2012

Sugar, Spice & Everything Nice

This season we’ve rolled out some brilliant new products, sure to take your breath away and pop when you wear them. Think gothic style daggers and skulls, refined elegant Fleur de lis pendants, mythical creatures, or classy hoop earrings. We have painstakingly made these one of a kind accessories available to you at the click of your mouse. We’ve even introduced our extensive collection of ‘The Kids’ family-oriented pendants, where you can display your family in your daily life around your neck, even at the grocery story! We’ve got the sugar, spice, and you’re the everything nice!

Tattoos without the Tattoo Part

Tattoos have become incredibly mainstream and many people want the tattoos without the pain and lifelong skin-deep commitment. Combine this desire with the revolutionary style of Ed Hardy and you have jewelry with all the gain and none of the pain. That’s right, Ed Hardy jewelry will bridge that painless gap with such style that people won’t want to know where you got that, they’ll need to know! Skulls, roses, dragons, hearts, crosses, fish, dogs, it’s all here. All these designs are available on our earrings, necklaces, bracelets, rings, and even a money clip!

July’s Birthstone – Ruby

Ruby (Al2O3:Cr) a pink to red colored gemstone, comes from the Latin word ruber, which literally means red. Ruby is sibling to what is considered the four most precious stones, sapphire, emerald, and diamond. The price of a ruby is determined by the brightness of the stone, the brighter the better. A minimum saturation of red must be met for a ruby to be considered a ruby by the United States standards of a true ruby. The International Colored Gemstone Association (ICA) has adopted a broader definition in regards to the color of a ruby in terms of lighter shades, including pink. Ruby was farmed mainly in Mogok Valley in Upper Myanmar (burman), producing the most vibrant rubies ever mined, though as of late the main source of rubies are in central Myanmar, Mong Hsu. July's birthstone, ruby has been believed to have healing properties for protection against plagues and cleansing the blood of toxins. It’s also believed to increase wealth, joy, power, and be a sort of dream catcher for nightmares.

Ruby Poem
The gleaming Ruby should adorn,
All those who in July are born,
For thus they'll be exempt and free,
From lover's doubts and anxiety.

Augusts’ Birthstone – Peridot

Peridot ((Mg, Fe)2SiO4) has an unknown word origin, though it’s speculated that peridot is an alternation of the Anglo-Norman word pedoretés. Pedoretés is a kind of opal, hence the uncertainty experts have in declaring the heritage of this word. Unlike other gemstones, peridot only occurs in one color, a variation of green. However, the stone comes in a variation of that green color, from yellow to brownish-green. Due to the coloring of the green peridot, it is said that Augusts' birthstone serves as a way to cure diseases of the liver and digestion difficulties. Mentally, many believe that peridot will cure depressed and ailing minds.

While believing that peridot has healing properties will not hurt anybody, it in no way shape or form takes the place of proper medicine and health provided by health care professionals. Fun Fact: Peridot was, at one point in time, more valuable than diamonds.

Peridot Poem
"Wear a Peridot or for thee,
No conjugal fidelity,
The August born without this stone,
`Tis said, must live unloved alone."

September’s Birthstone – Sapphire

Sapphire (Al2O3) from the Greek word σάπφειρος; sappheiros meaning “blue stone” comes in blue, purple, pink, orange, yellow, and a greenish color. When the September birthstone sapphire has more impurities in the corundum it yields a red tint and becomes a ruby. Due to this fact, when sapphires are mined rubies are often found as well. Sapphires, rubies, emeralds, and diamonds were all used pre-diamond engagement rings. Sapphires are found throughout Thailand, Madagascar, East Africa, Eastern Australia, Sri Lanka, and North America. The blue sapphire is commonly associated with the metaphysical properties of purity and love. Healing properties wise sapphire may have are a calming and natural balancing effect on the nerves as well as for the throat and the thyroid.

Sapphire Poem
A maiden born when autumn leaves
Are rustling in September's breeze,
A Sapphire on her brow should bind;
To bring her joy and peace of mind.

Summer 2012 Holidays
1 Canada Day, International Joke Day
2 I Forgot Day, World UFO Day
4 Independence Day, Sidewalk Egg Frying Day
7 Chocolate Day
8 Video Games Day
14 Bastille Day
17 National Ice Cream Day
22 Parent’s Day
29 National Lasagna Day
3 National Watermelon Day
7 Friendship Day
9 Book Lover’s Day
13 Left Hander’s Day
18 Islamic Ramadan, Bad Poetry Day
19 National Aviation Day
26 Woman’s Equality Day
3 Labor Day, Skyscraper Day
5 Cheese Pizza Day
11 Make Your Bed Day, 911 Remembrance
13 Fortune Cookie Day
16 Stepfamily Day, Mexican Independence Day
18 National Cheeseburger Day, Jewish Rosh Hashanah
22 Autumnal Equinox (First Day of Autumn)
28 Ask a Stupid Question Day